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Jun062013

Social Media Optimization at economical SMO Packages available in India

To create a brand Image a person or an organisation needs an appropriate promotion strategy. The marketing communication helps in creating brand image by providing an excellent feedback of the product or the services of any upcoming or present business. It also gives the introduction of the newly launched product or services to the customer.

An effective marketing strategy is certainly a thoughtful set of coherent measures. The efficiency is determined by how marketers have worked on all components of the strategy. The depth and quality of the initial studies are an integral part of an effective marketing strategy. In the first place it should be a thorough work on the brand. It is necessary to describe the following characteristics:

– Is determined by the value of the product, the properties and capabilities it possesses;

– Is determined by the ratio of price and quality. This option allows you to determine which segment is the product (low, medium or premium);

– Is determined by a need that meets the product.

At the next stage complex promotion comes in. The concept of the complex promotion includes a mix of advertising, personal selling, sales promotion and advocacy. Advertising can appeal to a wide range of customers (both existing and potential), and to convey certain information. Personal selling is designed in direct contact for the sale of the product to the potential buyer and establishes long-term relationships.

Promotion offers a range of measures to encourage buyers to purchase. Among the means to stimulate possible to allocate shares “buy and win” coupons on your next purchase, seasonal discounts and offers, prize draws buyers and other activities. The other activities include a very significant step that is the best Social Media Optimization. There are SMO Packages in India which use some recognized methods for optimization process.

Profile Incorporation
– Profile Incorporation on popular social networking sites, like Facebook, Twitter, Myspace, LinkedIn, etc.

Blogging
— Posting the blogs of your company product or service to major blogging sites. If the blogs are interesting and well written, one can expect high rankings in the popular search engines.

Submitting articles
— Submitting articles to various article directories; this way one can get one-way incoming links to ones’ website from some well known authority website.

Press Releases
— There are various press release sites, such as PR Web,press releases point etc by which one can create an awareness of the product or services, among
those who matter in your business.

Social Bookmarking
— One can have a more favorable brand exposure and an increased number of direct site visitors by using these services, some examples being StumbleUpon, diigo, Delicious, etc.

Photo Sharing
— An awareness of the product, services or the company itself can be created by posting the desired photographs to the photo sharing sites such as Flickr,
PhotoBucket, Picassa, etc.

Video Marking
— The promotional or company events video can be submitted to various video submission sites such as Youtube, Myspace, MetaCafe, Revver, VodPod, Viddler,
Blip.tv, etc.

Document Sharing
— Documents can be shared for promotional purpose using the services of document sharing sites, such as Slide Share, Scribd, Google Docs, etc.

Community Q&A
— Promotion and publicity can also be effected using popular community question and answer sites such as Yahoo!Answers, WikiAnswers, LinkedIn, Amazon’s, Askville, etc.

Forum and Signature Postings
— By generating your website’s link with an objective anchor text in the signature line of the postings, in order to get quality links — is the process of signature in the forum; and when you ask a marketing agency to utilize this system related to your website by postings, etc then you are using the Forum Posting Services.


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